1. Introduction and Scope

In this Privacy Policy, we (BABY SENSE) describe how we use personally identifiable information about you that we collect through webpages at babysense.com, babysense.co.za and mybabysense.co.uk that display a direct link to this Privacy Policy (each a “Site” and together the “Sites”). This Privacy Policy does not apply to any other data, including, without limitation, data that others collect on Web Sites that are linked to the Sites.

2. Personal Information

Personal information refers to all information about you as an identifiable individual, including (but not limited to) your name, address, e-mail address, telephone number, and identity number, but for the purposes hereof will exclude all information that you submit to a publicly accessible section of our web site such as a blog, chat room, bulletin board, discussion group. All information which you submit to a publicly accessible section of our web site may be collected, used and disclosed freely and will not be protected under this Privacy Policy. Your submission of information to such a publicly accessible section of our web site is thus at your own risk. For your protection we recommend that you do not disclose any sensitive personal information about yourself or anyone else on this web site, including information pertaining to your or anyone else’s mental or medical condition, criminal record, participation in court processes, employment, sexual activities or preferences, religious beliefs, political opinions, race or ethnic origin. Please be aware that such information could be abused by others.

3. Your Consent

3.1. You do not have to give us personal information in order to visit or access the freely available sections of our web site. Some services on our web site may, however, be restricted to subscribers only (including but not limited to the placing of orders, promotional features and competitions). In order for you to use such subscriber services we will need some personal information about you. The information will be collected when you register with us or when you choose to use one of the subscriber services available via our web site. We may also collect information regarding your use of our web site to enable us to improve our services and to assess your compliance with the terms applicable to such use.
3.2. All your personal information so collected, will be stored, used and disclosed in accordance with this Privacy Policy and you consent to such storage, use and disclosure when you subscribe to these subscriber services. If you are under the age of 18, we may also require the consent of your parent or legal guardian authorising you to submit personal information to us.

4. Personal Information Shared

4.1. We will not sell, rent or otherwise disclose your personal information to any third party without your consent, or if you are under 18 the consent of your parents or legal guardians, provided that by using our website and/or subscribing for any of our services, you provide your express and informed consent for us to disclose your personal information to third parties as follows
4.1.1. to third party companies employed by us to provide services for us, including for example, website hosting, administration, maintenance and development. These companies require access to your personal information to perform their functions and not for any other purposes;
4.1.2. to transfer our customer database/s, including personal information contained therein, to any third party who acquires all or substantially all of the assets or shares in our company or our web site service whether by sale, merger, acquisition or otherwise;
4.1.3. to governmental agencies, exchanges and other regulatory or self-regulatory organisations if we are required to do so by law or if we believe that such action is necessary to
4.1.3.1. comply with the law or with any legal process;
4.1.3.2. protect and defend our rights and property or that of our customers and companies in our group;
4.1.3.3. prevent fraud or abuse, misuse or unauthorised use of our website; and/or
4.1.3.4. protect the personal safety or property of our customers or the public (if you provide false or deceptive information about yourself or misrepresent yourself as being someone else, we will disclose such information to the appropriate regulatory bodies and commercial entities); and
4.1.4 if applicable, to personalise your experience on our web site, to help you log on in future and to continue to use the web site, to reply to queries you might have, to provide you with support and to help us select services or materials for inclusion on our web site which may be of interest to you.
4.2. We reserve the right to share non-personal, non-individual information in aggregate form with third parties for business purposes, for example with advertisers on our website or business associates and partners. You will not be identifiable from such data as such. We are not responsible and cannot be held liable for the privacy practices of such third parties.

5. Use of Your Personal Information

5.1. We and our commercial partners may use your personal data for the purposes of executing transactions concluded with you, for billing purposes or in order to serve relevant advertising to you. We may send you information, special offers, notices about upcoming events and advertising by email, through SMS, within our regular newsletters, through once-off promotional offers.
5.2. We may also make available your personal information to our holding company AdvaCare LLC in order to enable them to offer goods and services that they think will interest you. By using our services and by submitting your personal details, you consent to this transfer.
5.3. We may receive information about you from reliable third parties and add it to our database. When we receive such information, we shall use it to improve the personalisation of our service.
5.4. If you do not want to receive the information as set out above then please send an e-mail to us at david@babysense.com.

6. Feedback and Complaints

If you have any questions or comments about our Privacy Policy, or if you have a complaint about how we are using your data, then please write to us or send an email to us at david@babysense.com.

7. Shopping and Competitions

7.1. If you order anything from us we may need your name, e-mail address, delivery address and payment information (such as credit card details) to process that order. We will also take your telephone number so that we can contact you in the event of any problems with this order and we may give this number to couriers who deliver the order. This information may be used in accordance with clauses 4 and 5 above.
7.2. When you enter a competition or other promotional feature, we will require your name, telephone number, postal address and/or e-mail address so that we can notify you if you have won. We will require your physical address to deliver any prizes you win. We may use this personal data in the same way as explained in clauses 4 and 5 above.

8. Information Protection

We may protect personal information by establishing appropriate physical, electronic and managerial procedures to safeguard the personal information we collect from you. This helps prevent unauthorised access, maintains data accuracy and ensures that the personal information is used correctly. In order to carry out these security procedures, we may sometimes ask for proof of identity before we disclose personal information to you.

9. Cookies

A cookie is a piece of information that is deposited by our computer server when you visit our website which is stored on your computer’s hard drive by your web browser. On revisiting the website, our computer server will recognise the cookies, giving us information about your last visit. Most browsers accept cookies automatically, but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may not be able to use all the features of our website.

10. Data Profiles

10.1. We may also utilise a personal profile page, which will enable you to update your personal information. This will allow us to maintain accurate and up-to-date personal data. You will have the right to require its correction or removal from our records at any time. If you wish to be deleted from our database entirely, then please send an email to us at david@babysense.com stating just that.
10.2. If you want to update any of your personal information held by us, you can either make certain changes on-line by amending your account details (if enabled) or you can send an e-mail detailing the required amendments to david@babysense.com. If your account details are password protected, you can help to preserve your privacy by never sharing your password with anyone else.

11. IP Addresses

Every time you connect to our website we store web server logs which show your IP address (the unique number which your machine uses when it is connected to the Internet); what you looked at; whether the page request was successful or not, and which browser you used to view the pages. The use of this data is strictly for statistical purposes and personalisation purposes only. This helps us understand which areas of the site are of particular interest and also which pages are not being requested. It also tells us how many hits and page requests we get.

12. Links

Our website may contain links to other websites. Please note that we are not responsible and cannot be held liable for the privacy practices of third party websites or the manner in which they use cookies and advise you to read the privacy statements of each website you visit which collects personal information.

13. Security

We take reasonable steps to protect personally identifiable information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. But, you should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, email sent to or from the Sites may not be secure.

14. Access and Correction; Comments and Questions

Please keep your personally identifiable information, accurate, current, and complete by routinely updating your user profile if you have one. If you have any questions, comments or concerns regarding this Privacy Policy, please contact us at david@babysense.com.

15. Opt-Out, Communication Preferences

You may modify your communication preferences and/or opt-out from specific communications at any time.

16. Changes to This Privacy Policy

We reserve the right to amend it from time to time and if we change it materially, we will post a revised version on the Sites. Please check back periodically, and especially before you provide any personally identifiable information to us.